Review: How to Market a Book: Overperform in a Crowded Market, by Ricardo Fayet

How to Market a Book: Overperform in a Crowded Market, by Ricardo Fayet (Reedsy, 2021)

Highly recommended for indie authors from beginners to veterans.

I’d heard positive things about this book, and I confess the opening chapters left me wondering what the fuss was about. As I kept reading, I found a wealth of helpful information.

Reedsy co-founder Ricardo Fayet has built on many of the site’s blog posts to assemble a comprehensive overview of what indie authors need to know to market their books. I appreciate his balanced approach and his advice to pick one thing to implement at a time instead of blindly striking out in all directions. He also stresses that marketing is not a one-size-fits-all activity.

This isn’t a smarmy, trickster type of marketing book, but one that emphasizes marketing as a way to help the readers who’ll want your book to find it. That’s helpful, not pushy.

Because many of the topics covered in this book can be books (and courses) in their own right, chapters include referrals to more in-depth material from experts in the field. If you’ve been around indie publishing awhile, you’ll recognize most of the names.

Although it’s packed with information, the book’s friendly, encouraging tone makes it an easy read. Instead of feeling overwhelmed, I felt equipped to choose among my possible next steps.

Bonus about this book? The digital version is free (on all platforms) and I believe it’s intended to remain that way. Here’s the link at the Reedsy site, or you can find it on your favourite ebook store site. Warning: you may find you’ve highlighted the digital version enough that you’ll want to buy a print copy for easier reference.

[Review copy from my personal library.]

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