Christian Creatives and Self-Promotion
by Steph Beth Nickel
As Christians who write books and pursue other creative endeavours, we all run up against the issue of marketing. Smacks of self-promotion, doesn’t it? And self-promotion doesn’t sit well with us when we consider the high premium God puts on humility and placing other people’s needs ahead of our own.
The very word sales brings to mind a pushy individual pressuring us to buy something we don’t really want or can’t afford. As Kirsten Oliphant of Create If Writing says, her books, courses, and other resources are for creatives who want to learn to market their products without being smarmy.
While we still come across smarmy salespeople, more and more creatives are practicing excessive generosity, “overdelivering” as it were. From those whose first book in a series is permafree to those who offer information-packed training online that is of great value, both to those who purchase their product—and those who do not. These are only two of the countless ways to market our work in a way we can feel good about.
Another way to make a connection with our fans and potential fans is to spend time with them. More and more readers want to feel as if they can develop a genuine relationship with their favourite authors. While not all creatives spend time interacting with their fans online, those who do can develop communities where members end up befriending one another as well as the creative who started it all.
Many creatives are introverts and developing a community in cyberspace is often far more appealing than seeking to do so in person. Still, doing book signings, speaking at conferences, and leading workshops are other good ways to connect with our audience. And even when not doing so in person, there are many online opportunities: participating in a virtual summit, developing a course and including regular “live” events where we spend time with those taking the course, periodically going live on YouTube or Facebook …
As Christians, we were made for relationship. As we seek to market our products by developing Facebook groups and other social media communities, we may find ourselves developing deeper authentic friendships and speaking into the lives of others in ways we never imagined. These relationships may lead to sales. But even if they don’t, we can have a positive impact on others’ lives, something we should all desire.
And when it comes to making the sale …
An insightful fellow author once said if he didn’t feel his book had value to potential readers, wasn’t worth the asking price to them, he had no business selling it. Wise words!
Let’s remember that our creativity is a gift from God. Let’s develop our abilities and endeavour to bless others. As we seek to effectively market our work, let’s remember that there is nothing wrong with doing so if we exercise honesty, integrity, and a desire to improve lives.
#Marketing for #Christian creatives: Make authentic connections and overdeliver on promised content. (Click to tweet)
Stephanie (Steph Beth) Nickel is an award-winning co-author, a freelance editor and writer, a labour doula, and a former personal trainer. She also loves to speak, teach, and take slice-of-life photos. She would love to connect with you on Facebook or Twitter, on her website or blog.