Take Joy in the Little Things
by Steph Beth Nickel
I only have one book published.
I don’t even know what an author platform is.
I signed up with a newsletter provider … but now I actually have to write a newsletter (and get subscribers).
A website? I need a website?
“Build a social media following,” they said. “It’ll be fun,” they said. Okay. But how?
This whole writing thing can be overwhelming.
So, the first step? Take a breath—a really deep one. Count to five. And exhale. Repeat as needed.
Numbers can be scary, really scary. Thousands. Tens of thousands. Millions even.
But no one—NO ONE—began by having 50 books under their belt or even 100 followers. (Not long ago, “followers” weren’t even a thing.)
So, you’ve published your first book? That’s worth celebrating BIG TIME. You’ve done something so many people only dream of doing. Kudos!
And an author platform? Just take it step by step. Word of advice: don’t get overwhelmed by all the “expert advice” on the Internet. Do your research and find someone who has experienced the same kind of success you’d like to have, someone whose advice you can trust and emulate without too much stress.
Like Facebook and blog posts, it’s a great idea to create several newsletters before firing off that first one. If you have four prepared and send out your newsletter once a week, you’ll be all set for a month. If you write even one newsletter per week after that, you’ll never get behind. At least, you’ll have a little wiggle room.
And that newsletter email list? Again, it’s good to do your research and learn from someone who has built a sizeable list, someone who can break it down into a doable step by step process.
Don’t have an author website or a blog yet? One-page websites can be a great place to start. You can always grow from there.
Building a social media following can seem overwhelming. Maybe you don’t like social media. If that’s the case, don’t feel pressured to do “all the things.” Even if you do enjoy social media, it’s best to focus on one program at a time. If you’re building a Facebook group, you don’t have to create stories on Instagram and figure out Clubhouse at the same time. Maybe never. It’s up to you. And if you really don’t know where to begin, there’s great training out there—much of it free.
Of course, there are costs along the way, but remember that there is SO MUCH free information online created by GENEROUS EXPERTS.
Be patient. And as much as possible, enjoy each step forward—no matter how small the step. Learn to celebrate each step and you will experience joy in “the little things.”